$547.50 at $8.64 daily adspend (6/1-7/2/21) + sending over the right audience data = 200,677 streams and growing!
Juggling between the stock pricing of cost per conversions, variable interest targeting, and separating placements for reach and impression mining, my song “I See The Light” garnered over 200,000 streams!
If you’d like to catch the summary of this campaign, you can view the video here:
The time it took to get there? 10 months
Did I continue running adspend? NoI went hard on my budget for this campaign with a total budget of $547.50 The creatives used were a lyric video that I edited as well as breaking that lyric video down into 15 second intervals that would cause hopefully cause a pattern interrupt on the user seeing the ad.
What is a pattern interrupt you may ask? It’s creating and designing an ad whether through video or photo to encourage a user to stop scrolling for 3 seconds or more to focus on the messaging we are looking to convey onto them.
Here’s a sample of the lyric video you can preview: https://youtu.be/FPLShXMB0AQ
A sample of the 14 second interval ad with call to action can be seen here: https://vimeo.com/587629781
Back to the breakdown… I would say that this would be like an anomaly or a fluke as going back and ironing out what made this campaign successful is interesting. I digress though, as there were many parts that worked harmoniously together to deliver the best possible experience on the fan I was looking to attract.
Do visuals really matter? Yes & no, lol. Yes, in the sense, if your visuals match with your ad copy, placements, and interest targeting as well as bid strategy, you can definitely shake some things in Facebooks algorithm.
For example, I’m a producer, songwriter, and DJ. I don’t sing or rap so what makes it even harder is trying to locate the right visuals to either (1) showcase my talents or (2) design and incorporate visuals that best speak on the vibes I’m looking to share to anyone stumbling or discovering my song for the first time.
No, in the sense, Depending solely on the visuals can lead to wasted ad spend and breaks in your campaign that can be detrimental to you in the long term of your campaign. Cost per conversion? .15-.20 focusing only on tier 1 where some days it went as high as .35-40 which is something I would encourage all of us to be wary of.
Cost per conversions, especially after ios14, are expensive! Just the other day I donated a kidney and an arm to cover my bi weekly gas costs, lol. I mentioned earlier that hitting 200k was a fluke but I do have one other song at the 175k mark and my 3rd nearing 100k.
I’ll Keep you updated as those songs near their marks.
Final thoughts & recommendations:
1.) ensure that you test your hypeddit link inside events manager under the ‘test events’ tab
2.) ensure that you see your pixel fires the Smart link visit and the smart link click
3.) spend time understanding your audience by researching about them. What other artists may they be interested in listening to? Where do they like to shop? What kind of places do they like to go to for music?
4.) work with the data that you have within your Fb add manager. If you ran previous campaigns, look at creating custom and LAL audiences and split test them to see between the two which works best, then compare that your cold basted targeting audiences.
I hope this information helps and encourages you to continue to push through. Take my song as an example. I didn’t get 200k over night. I sent the right data, tailored to this song, and eventually DW picked it up to bring in the streams shown here.
P.S. I’m still testing on traffic centered campaign implementation versus conversions and the results are consistent and coming out awesomely!
Till next time homies,
Pow! JC
JC